About Lenore McFerren

Lenore McFerren brings over 19 years of experience in the hospitality and events industry, with a career spanning convention services, global venue sourcing, and client relationship management. A proud alumna of San Diego State University’s Hospitality and Tourism Management (HTM) Master’s Cohort #4, Lenore continues to stay engaged with the program, serving as both a mentor and coach for the 2024-2026 cohort.

Lenore began her career at the San Diego Convention Center as a Convention Services Coordinator, initially supporting citywide conventions by managing planning site visits and site selection for off-property ancillary events. Over the next 15 years, she transitioned and advanced to Senior Event Manager, overseeing event logistics, client management, and large-scale citywide conventions. In this role, she collaborated with national associations and corporate clients to deliver seamless experiences, further honing her expertise in venue management and large-scale event execution.

Currently, Lenore works with HelmsBriscoe as Manager, Global Accounts, specializing in hotel sourcing and supporting clients in securing venues for meetings and conferences of all sizes.

She holds a Certified Meeting Professional (CMP) designation and completed the Venue Management School program under the International Association of Venue Managers (IAVM). Lenore is an active member of Meeting Professionals International’s San Diego chapter, volunteering her time on the finance committee. Committed to developing future hospitality leaders, she prioritizes mentorship and education.

A San Diego native, Lenore enjoys hiking, camping, reading, and traveling with her husband and two daughters.