About Dr. Brandon Mastromartino

Dr. Brandon Mastromartino is an Assistant Professor of Experiential Marketing at the L. Robert Payne School of Hospitality and Tourism Management, San Diego State University. He holds an M.S. and Ph.D. in Sport Management & Policy from the University of Georgia and a B.A. in Media & Communications from the University of Western Ontario.

Brandon’s research focuses on the psychology of sports fans, the intersection of sports fandom and sports betting, and the development of consumer insights that inform strategies for sport organizations, corporate partners, gaming operators, and regulatory bodies. Leveraging theories from behavioral sciences, social economics, digital marketing, and consumer psychology, his work explores regulatory frameworks, policy development, and responsible marketing practices within sports wagering, aiming to help operators maximize profitability while protecting consumers in order to build sustainable business models. He has published over 30 peer-reviewed journal articles and book chapters in sport marketing and sports betting outlets such as Sport Marketing Quarterly and the International Journal of Sports Marketing and Sponsorship. An active member of the North American Society for Sport Management (NASSM) and the Sport Marketing Association (SMA), he also serves on the editorial boards of several academic publications, including Case Studies in Sport Management, the International Journal of Sports Marketing and Sponsorship, and Sport Marketing Quarterly.

Brandon collaborates with organizations across the sports, gaming, and entertainment industries. In 2024, he was named to Global Gaming Business Magazine's (GGB) 25 People to Watch list for 2025. He specializes in sports betting market strategy, regulation, responsible marketing, and sponsorship measurement, helping gaming operators optimize revenue streams and enhance consumer protection. His collaborations include work with FanDuel, the Atlanta Braves, New York Mets, New York Rangers, Florida Panthers, Los Angeles Football Club, Major League Baseball, and the University of Georgia Athletics. In the Payne School, Dr. Mastromartino teaches courses focused on marketing and data driven decision making. Prior to joining SDSU, he taught at the University of Georgia, Southern Methodist University, and the University of North Texas.

Education:
Ph.D., Sport Management & Policy, University of Georgia
M.S., Sport Management & Policy, University of Georgia
B.A., Media & Communications, University of Western Ontario

Courses:
RTM 290 - Data Driven Decision Making
HTM 496 - Sport, Tourism, and Event Marketing